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Hi!! I'm Rachana

I'm a Product Designer & Illustrator.
I turn ideas into interactive, user-friendly designs that don't just look great, but work beautifully.

Currently redesigning the legacy UG Krishnamurti website to improve accessibility, structure & engagement.
Previously improved UX on DTravelingTurtles, increasing task success rate by 91%, and drove a 35% rise in user engagement on Thoughtcloud.

THINK IT • FEEL IT • DESIGN IT • TEST IT • LAUNCH IT

The redesign aimed to increase user engagement, simplify event sign-ups, & encourage content exploration

+ 91%

task success
rate

faster task
completion

20%

View Project

Redesigned Legacy Community Website to Boost Engagement and Accessibility.

task completion
rate

+ 50%

+40%

information retrieval
success rate

View Project

View all projects

My Design Process

PROJECT BRIEF

Aligning on the “why” - the goals, users, and vision that shape everything that follows.

PROTOTYPE

Designing the interactive layout of the website for early testing.

RESEARCH

Digging deep into real user needs, behaviors, and market gaps to build with purpose.

VISUAL CONCEPT

Bringing the product to life with layout, color, and style.

IDEATION

Where research turns into structure - outlining features, flows, and big ideas.

DEVELOPMENT

Preparing and delivering dev-ready assets for smooth implementation.

From sketckes to screens

I’ve always loved making things that matter to people , from birthday posters, handmade cards to paintings. Today,I bring that same care and creativity into every digital experience I create.

Click here if you’re curious (or just nosy) !

More about me

"Rachana thought outside the box, poured her heart and soul into every detail, and the result is something truly special.The way the website is structured is also incredibly user friendly. One of my main requirements with this website was for the users to have a smooth and intuitive experience and she delivered a layout that is exactly what I had envisioned. "

Rajani Rao (The Travelling Turtles)